SEO Tips for Your Website (That Aren’t Overwhelming)
Let’s be real—SEO can feel like a buzzword that everyone throws around, but no one really explains in a way that actually makes sense. So let me break it down for you: SEO (Search Engine Optimization) is how your website gets found on Google. And no, it’s not just about adding keywords and calling it a day.
Whether you’re a small business owner, a creative, or someone finally getting serious about your online presence, these tips will help you lay the foundation for an SEO-friendly site without needing to become a tech wizard.
1. Start with Strong Page Titles + Meta Descriptions
These are the first things people see in Google search results—so they matter. Make sure each page on your site has a clear, keyword-rich title and a compelling description that tells people what they’ll find if they click.
Tip: Think of this like your dating profile headline—honest, specific, and scroll-stopping.
2. Use Keywords Naturally
Yes, keywords are important. But keyword stuffing is very 2012. Use phrases your ideal client would search for—like “Park City interior designer” or “Utah real estate social media expert”—but make sure it sounds human, not robotic.
Pro tip: Check out tools like Ubersuggest, Keywords Everywhere, or even Google Search suggestions to find keywords your audience is already using.
3. Optimize for Mobile
If your website looks like a hot mess on a phone, Google’s going to take note—and probably push your site further down in search rankings. Mobile responsiveness is a ranking factor, and it also just makes your brand look more polished and professional.
4. Make Sure Your Site Loads Fast
People are impatient. If your site takes forever to load, they’re gone—and Google notices. Compress your images, avoid heavy code, and check your site speed using free tools like PageSpeed Insights.
5. Use Header Tags Strategically (H1, H2, H3)
This one’s nerdy but important. Your site should have one H1 (your main title), followed by H2s and H3s to break up content and help Google understand your structure. Plus, it keeps your site skimmable for readers.
6. Add Alt Text to All Your Images
This isn’t just about accessibility (which is a win in itself)—it’s also an easy SEO booster. Describe what’s in the image using keywords where it makes sense. Think: “Modern Heber City kitchen remodel” instead of “IMG_3871.”
7. Blog Consistently (and Use Internal Links!)
A blog is your secret weapon for SEO. It gives you fresh content to index, more keyword opportunities, and helpful value for your audience. Link to other pages on your site when relevant—Google loves that.
Final Thoughts
SEO doesn’t have to be overwhelming. With the right strategy (and maybe a little help from someone like me), your site can start working for you—showing up for the right people at the right time.
Need help optimizing your website or creating an SEO plan that actually fits your brand and voice? That’s what I do. Let’s chat.
